DIY Market Analysis: Free Data to Explore and Demonstrate Downtown Market Opportunities Webinar
Wednesday, March 6th – 1:00 pm-2:00 pm
Are you interested in demonstrating the economic opportunities of doing business in your downtown?
More and more data sources are available online today from both public and private organizations. The data can produce facts and figures of interest to investors, lenders and business operators. This webinar will explore a sample of data sources and how they can be used in both a comprehensive market analysis and in just-in-time research to answer questions that arise.
The discussion will look at data that can be utilized in the Downtown and Business District Market Analysis toolbox. This resource has been developed and updated by Extension in Wisconsin, Ohio, and Minnesota. The toolbox provides a structure for conducting community–led studies involving a local volunteer study group.
Webinar participants will leave with various sources that can provide new insights on study area and trade area dynamics.
Time will be reserved at the end for a “show and tell” of other data sites that we have missed. So if you have a valuable source of data useful in understanding your district, community, or trade area, drop it in the chat box during the webinar.
And yes, to amend the rivalry between Ohio and Wisconsin, Extension educators and downtown professionals will have each other’s company as we learn and share together.
This webinar is a benefit of Heritage Ohio membership, to become a member click HERE
Heritage Ohio Members, register for the webinar click HERE
Speakers:
Bill Ryan
Bill Ryan works for the University of Wisconsin-Madison/Extension and is a statewide specialist in downtown and tourism business development. He provides research and educational programs throughout the state with city, chamber, and other economic development leaders interested in filling empty space and repurposing their downtowns with new uses for buildings. Bill co-authored an on-line downtown market analysis toolbox which is used nationwide to guide community – led market studies. Prior to Extension, Bill was employed in financial planning and hotel development in Boston.
Jon Wolfrath
Jon Wolfrath is a graduate student in the Masters of Urban and Regional Planning program at the University of Wisconsin – Madison. He is focusing his studies on economic development, transportation, and housing. He also works for the University of Wisconsin – Madison/Extension as a Community Business Development Analyst and has assisted in market analysis research and resource development.
Danielle Steinhauser
Danielle Steinhauser, CMSM works for CT Consultants, a municipal engineering firm in OH, KY, PA & WV. She works with municipalities and downtown organizations to plan projects and find funding resources. Her work is diverse, allowing her to assist communities with everything from market analyses and strategic planning to streetscapes to water and storm water lines and treatment facilities. Danielle has worked on several dozen Downtown Plans for communities across Ohio and Pennsylvania, including recommendations and implementation strategies in all of Main Street’s Four Points. Prior to her work in consulting, Danielle was a Main Street Manager in Toledo, Ohio.
This webinar is a benefit of Heritage Ohio membership, to become a member click HERE
Heritage Ohio Members, register for the webinar click HERE
