Cincinnati 20th Century

Historic Theaters
CASE Studies

Current Name of Theater: 20th Century Theater
Current Type:  theater
Seats:
Website: the20thcenturytheatre.com
Historic Names of Theater: 20th Century Theater
Address:  3021 Madison Road, Cincinnati, Ohio 45209
Contact: 513.731.8000
Email: 20thquestions@gmail.com
Year Built/Style: 1941 / Neoclassical Moderne or Art Moderne style
Original Architect / designer:  Fred W. Stritzel
Original Cost:
Listed on National Register:

History of Theater:
With much splendor, the 20th Century Theater opened on August 1st, 1941. Owner Willis Vance selected the 20th Century Fox Production “Blood and Sand” as the premiere. This grand opening marked many firsts for the 20th Century Theater – first air conditioned theater in Cincinnati, one of the first fire proof buildings, and first free valet parking. Designed by Fred W. Stritzel in the Neoclassical Moderne or Art Moderne style, 20th Century reflected the fluidity of society in the post Art Deco period. The original design was not only for appearance but for improved and perfected acoustics, something little considered in previous theatre designs.
Many feature movies, with all the biggest stars, adorned the big screen at the 20th Century until 1983.  Then, the theater was closed, a victim of the multi-plex that spelled the demise of the neighborhood theater. Left to the elements, 9 years of neglect, vandalism, and water leaks exacted a large toll on the once glorious theater. Over the next 5 years, community members argued between demolishing or restoring the historic theatre. In early 1990, an entrepreneur named Mike Belmont purchased the building with the intent of changing the use to retail. The restoration was massive and the building reopened in 1991 as Belmont’s Floor Company. This lasted a full year before the business was moved to another location in Oakley. At that point the Cincinnati Church of Christ moved in and occupied the space for approximately 4 years.
On October 23rd, 1997, 20th Century Productions was born, focusing on Special Concert Events and Private functions. On December 1st, 2010, history was made yet again as the tower of the 20th Century Theatre lit up Oakley Square for the first time in 30 years.
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