Understanding PPP Round Two Webinar
Tuesday, January 26 – 1:00 pm – 2:00 pm
The Paycheck Protection Program (PPP) Round Two is starting to roll out. If you want to learn more before you apply or are not sure if you qualify, join Shannon Feucht and Jerome Jones from The U.S. Small Business Administration (SBA) as they introduce the basics and answer your questions.
During the webinar, SBA will discuss:
- Overview of Forgiveness Process & Requirements
- Overview of the Paycheck Protection Program, as updated by The Economic Aid Act
- Overview of SBA Resource Partner Services
There will be time to ask questions!
Speakers
Shannon Feucht is a Lead Economic Development Specialist at the Columbus District Office for the U.S. Small Business Administration. In this position, she is responsible for marketing and conducting outreach to entrepreneurs, small businesses, and resource partners in order to help them start and develop by utilizing
Jerome W. Jones is a Lender Relations Specialist with The U. S. Small Business Administration. Prior to joining the SBA Jones was a Certified Business Advisor with The Ohio Small Business Development Center at Columbus State Community College and Managing Member of The Danash Group, LLC. He has also served as VP of Lending with the Economic and Community Development Institute, the Vice President of Business Services at Telhio Credit Union where he was responsible for the business loan department, Vice President of Community Development Lending for Key Bank, and a senior loan officer for Community Capital Development Corp. Jones is also very active in the Central Ohio community, serving on the United Way of Central Ohio Finance Committee and the City of Columbus Loan Review Committee, as well as having served as a board member of the Columbus Urban League. Jones is a recipient of the SBA Financial Services Champion Award, is a Certified Economic Development Finance Professional, a Certified Business Advisor and attended Jackson State University and Franklin University.
Demystifying Influencer Marketing: Identifying, Activating, & Growing Effective Partnerships Webinar
Wednesday, January 27 – 1:00 pm – 2:30 pm
This session will focus on training organizations to work with influencers: how they can be effective, how they can benefit destinations, as well as discussing techniques for researching effective partnerships, connecting with influencers near you, and creating and maintaining successful relationships with them.
The Ohio Tourism Office will also share how their Co-op advertising program can provide financial support.
Speakers
Elizabeth Dekker uses her background in the arts to promote exploring our world in creative ways. Her experience in small business management has created the foundation of her classes on business development and experiential marketing. She is currently using her skills to promote the city of Worthington as its tourism director, as well as teaching businesses classes through her company The Right Hands.
Nicholas Dekker is a food/travel writer based in Columbus, writing his award-winning blog Breakfast With Nick since 2007. Nick also freelances for Experience Columbus, TourismOhio, Ohio Magazine, Columbus Monthly, and many other travel publications across the state. For his day job he works on the marketing team of the Greater Columbus Arts Council.
Paola Santiago Del Castillo works at TourismOhio and the Ohio. Find It Here. brand., as social media coordinator and handles everything from day-to-day posting to influencer campaigns and social video content! She graduated from Ohio University’s Scripps School of Journalism, and after working in broadcast news, magazine journalism, and non-profit communications she finally found her niche in social media management. Her passion lies in supporting small, minority-owned businesses, finding hidden gems while traveling, and eating well!
New Solutions For House Museums: Five Lessons Learned Webinar
Wednesday, January 13 – 1:00 pm – 2:00 pm
Join author Donna Ann Harris for this webinar about the second edition of her best-selling book, New Solutions for House Museums: Ensuring the Long-Term Preservation of America’s Historic Homes. Donna will share stories from a handful of her 18 case studies to highlight how the new uses or users of these historic sites made them more financially sustainable–even through the Great Recession–and the lessons they learned about stewardship for the long haul. The second edition was published on November 1, 2020 and is now available from Rowman and Littlefield Publishers/AASLH. The publisher is offering a 30% discount, if you are interested in purchasing the book. The discount code will be shared at the end of the presentation.
Speaker
Donna Ann Harris is the principal of Heritage Consulting Inc. a Philadelphia-based Women’s Business Enterprise (WBE) consulting firm that aids non-profit organizations and government agencies nationwide in the following practice areas: downtown and commercial district revitalization, historic preservation, tourism product development, and non-profit organizational development.
Ms. Harris is nationally known as a Main Street professional, having served as State coordinator for Illinois Main Street before starting her consulting practice in 2004. She has worked with local Main Street organizations in 24 states and presented at every national Main Street conference since starting her firm. Most recently she recorded three, 90-minute fundraising webinars for the Main Street America Institute.
AltaMira Press published her book New Solutions for House Museums: Ensuring the Long-Term Preservation of America’s Historic Houses in 2007. This title has been the best seller for AltaMira Press since its publication. A second edition was published by Rowman and Littlefield Publishers/AASLH in November 2020. For 16 years Ms. Harris has been speaking about and consulting with historic house museums around the country about alternative uses and stewardship responsibilities.
Using the Standards for Rehabilitation to Guide Your Next Building Project Webinar
Wednesday, December 16 – 1:00 pm – 2:30 pm
How well do you know the National Park Service’s Standards for Rehabilitation? This set of 10 common-sense guidelines focuses on how to retain the historic character of your building, while adapting the building for current uses, whether in a residential or business setting. Thousands of building projects across Ohio have successfully used the Standards as a benchmark to achieve the best building rehabilitation outcomes. Learn from Mariangela Pfister, head of Technical Preservation Services at the State Historic Preservation Office, how these standards are applied to common rehabilitation situations.
Embracing Winter: How Edmonton Shifted Its Culture Webinar
Wednesday, December 2 – 1:00 pm – 2:30 pm
It’s not latitude, it’s attitude! Find out how Edmonton shifted its culture and is embracing the snowy season. Learn how we’ve changed the mental models that underpin all our systems, how we’ve changed the stories that people tell themselves and each other about what winter is like in Edmonton, and how we know we’ve made a difference. How has our 10-year Winter City Strategy encouraged residents to get out and get active in the snow? Delve into key elements of Edmonton’s wintry success: park design, maintenance, programming for all ages, promotion of winter activities, and creating social license. Consider how existing barriers in your city might be obstructing vibrant winter life. Explore ideas and strategies for identifying outdoor winter activities already happening in your community and how to promote them. And what does this all mean for a COVID winter? It might still be cold and dark during winter, but doesn’t have to be boring!
Speaker
Isla Tanaka is the Winter City Planner for the City of Edmonton. She holds a Master of Natural Resources and Environmental Studies degree, where she explored outdoor recreation spaces in winter cities. She has presented on winter life and design in North America, Asia and Europe, and helped plan two international winter cities conferences. Isla sits on the international board of the Winter Cycling Federation. She has raised two children in northern Canadian communities, cycles year-round, and loves cross-country skiing.
Dealing with Decorative Plaster Webinar
Wednesday, November 18 – 1:00 pm – 2:30 pm
Some of us are lucky enough to have decorative plaster in our homes or businesses, but in the age of drywall is there any way save it when it’s deteriorated, missing sections, or caked with 20 layers of paint? The pros at John Canning & Co say yes and they’ll share some of the common plaster problems, and how they’ve solved those problems, featuring a variety of their restoration projects.
American with Disabilities Act and Historic Rehabilitation Webinar
Thursday, November 12 – 1:00 pm – 2:30 pm
Join us for this webinar, to increase the understanding of when it is essential to upgrade a structure to meet guidelines for the American’s with Disabilities Act and when the Ohio Building Code will require changes. It is equally important to understand when changes are NOT required.
Guidance will cover how historic properties can be made accessible while preserving the historic character; what steps can be taken to conduct a simple audit as a planning step; how to review applicable codes; and when to consult professionals. Wouldn’t it be great to avoid adding an elevator to a small budget project?
Understanding the scope of the project undertaken and how to maintain those limits increases the chances of success when applying for grants, when controlling costs on the project, and when improving the building to welcome the public.
The presentation will be led by Elizabeth Corbin Murphy, FAIA and Alice Sloan of Perspectus Architecture from Cleveland/Akron.
This webinar is registered for 1.0 HSW credits for AIA members.
Presenters
Elizabeth Murphy, FAIA, NCIDQ, LEED GA, Perspectus Principal, is an AIA Ohio Gold Medal Architect dedicated to preservation and restoration technology and design. She consults with building owners and architects regarding state and federal rehabilitation tax credits, design related to old or historic structures, detailed restoration specifications, historic interiors and design guidelines for historic urban centers.
Alice Sloan is a Technical Preservation Specialist with a broad portfolio of experience in technical assessment, historic preservation research and condition assessments for proposed adaptive use, rehabilitation and restoration projects. She is a graduate of the Architectural Conservation Master’s Program at the University of Pennsylvania.
The Board that Wouldn’t Ask Webinar
Wednesday, October 21 – 10:00 am – 11:30 am
We’ve all seen them: Board members who flee the room at the first mention of fundraising, or wring their hands at the mere thought of asking for money, or flat out refuse to help. What’s a person to do? Join this session and learn the tops tips for meaningful and effective solicitations and the secrets of conquering your FOF (Fear of Fundraising). It’s all about the mission and the message!
Presenter
Lori Hunter Overmyer, MBA, CFRE, has more than 30 years of professional fundraising experience with a focus on the arts, and social and human service organizations. As a development director, Lori acquired an expertise in implementing annual and capital fundraising plans, strategic analysis, major donor solicitation, and establishing development procedures to maximize effective operations and communications. A consultant with Goettler Associates, Inc. since 2005, she has lent her knowledge of marketing research, proposal writing, personal donor cultivation, recognition strategies and volunteer leadership to some of the Columbus, Ohio’s most successful capital campaigns, many of which exceeded their original fundraising goal by millions of dollars. An accomplished and successful speaker, she is frequently called upon to offer her take on topics as varied as major gifts, grants writing, donor metrics, and public-private partnerships.
In 2011, Lori was recognized as the Outstanding Fundraising Professional at the Central Ohio Chapter’s National Philanthropy Day awards celebration. Since 2012, she has served as an adjunct professor at the John Glenn College of Public Affairs at The Ohio State University, where she teaches classes on Fundraising and Development and Board Skills.
Fundraising for Your Main Street Program Webinar
Wednesday, October 21 – 1:00 pm – 2:30 pm
This session will dive into the importance of relationship building and fundraising as we move into our next chapter of recovery from the COVID-19 pandemic. Mary Helmer will cover giving by individuals, foundations and corporations, and capitalizing on community pride in the current environment.
Presenter
Mary Helmer brings a wealth of experience to downtown and neighborhood commercial district revitalization. She is an experienced professional specializing in community and economic development strategies, relationship building, training and leadership development. 10 years as a local Main Street Director in Emporia, KS forged a lifelong interest in district revitalization and community development. Emporia was the first Kansas community recognized with the prestigious Great American Main Street Award from the National Trust Main Street Center. In 2007, Mary became a coordinator for the Kansas Main Street Program and served in that capacity for 5 years. In 2013, she became the President/State Coordinator of Main Street Alabama, where she worked to re-launch the statewide coordinating program following a 10-year hiatus, leaving small and large cities without resources to revitalize their downtowns and neighborhood commercial districts. Main Street Alabama is dedicated to nurturing successful revitalization programs across the state. Alabama currently has 27 designated communities and 32 downtown network communities and continues to grow at a rapid rate.
JobsOhio’s Vibrant Community Program Webinar
Tuesday, October 6 – 1:00 pm – 2:00 pm
Join Kristi Tanner from JobsOhio as she introduces their new Vibrant Communities Program!
Kristi Tanner leads automotive business development efforts in Ohio and holds various roles within JobsOhio, including leadership in marketing, revitalization and organizational operations.
Kristi is certified as an economic development finance professional through the National Development Council and served several years as a member of Ohio’s Development Finance Advisory Council. Prior to JobsOhio, Kristi was an assistant director and chief operating officer for the Ohio Department of Development. She graduated from Morehead State University in Kentucky with a bachelor’s degree in communication and marketing.
Kristi has led economic development efforts at the local, regional and state levels, including establishing the governor’s first regional economic development office in Southern Ohio. In fact, she was instrumental in the transition and startup of JobsOhio.
Back to Business – Delaware
Main Street Delaware
Right as businesses reopened, downtown Delaware was struck by a flood. This could have been devastating to local businesses, but the Delaware community stepped up to help. Main Street Delaware had raised $3,000 for a COVID-19 relief fund, but after the flood they reopened it and raised a total of $27,000 to support small businesses.
Supporting small businesses is a priority for the Delaware community. Main Street Delaware encourages this by helping businesses with funding, marketing resources and support. Businesses have adapted creatively and work to support downtown and each other during this difficult time.
“We’ve got a lot of traction on supporting local over the years,” Director Susan Bibler says. “People understand that supporting small businesses and our community is important right now to get through this challenging time.”
For a week, Main Street gathered volunteers and helped clean up downtown businesses affected by flooding. They collected buckets, mops, bleach, fans, gloves and paper towels in the Main Street office to help businesses get back on their feet.
The Friday before the initial shutdown, Bibler and a videographer visited downtown businesses. Anticipating the shutdown, they recorded footage — a mug of coffee poured, a pizza pulled out of an oven — to create a reopening video campaign to promote downtown.
Main Street Delaware also supported downtown businesses by creating signs. With the city, they designed a “Be Aware Delaware” sign that lists precautions and social distancing specific to each business.
“They had to figure out how to make and open their spaces,” Bibler says. “In the meantime, we figured out some logistics. We could do that for them.”
Some businesses that creatively adapted to COVID-19 include the event center Gather. Gather hosted private proms for small groups of people, often just one couple. For two hours, the group had the space to themselves with music and lighting to try to capture the high school experience they lost.
Another business sold t-shirts to raise money for downtown businesses. Homestretch Apparel was set to open on the First Friday event in April. The event was cancelled, but the t-shirt business still opened and designed a “Delaware Has Heart” t-shirt and donated $10 of each to support small businesses.
Bibler says other businesses have switched to and developed their online platforms, scheduled appointments to shop, and implemented safety measures. The downtown has three breweries, and they have started canning or bottling beer and providing orders for pickup once a week.
Outdoor seating has contributed to the successful reopening of many restaurants. Many of the thirty-two restaurants have patios and wide sidewalks in addition to closed off parking spots. Main Street Delaware has had a DORA in place for a while, but it was open for events only. Now, it’s open Wednesdays through Sundays.
To promote more social distancing, the farmers market was moved from the downtown to the fairgrounds. Before, people visited downtown businesses as they shopped at the market, so Main Street allowed businesses such as Fresh Start bakery, The Greater Gouda and Olivina Taproom to set up at the farmers market.
“It’s been a very positive experience once we got the word out,” Bibler says. “People are just happy to see it continue.”
Another popular downtown event is First Friday. The Main Street Delaware program is 21 years old, so First Fridays are a staple in the community now with different themes each month, late shopping hours and activities for kids. Before the shutdown, each First Friday would attract 5-10,000 visitors downtown.
“It’s a successful event, and we didn’t want people to lose focus of our downtown,” Bibler says.
To keep downtown businesses on people’s minds, Bibler decided to host First Friday at home. Families were encouraged to leave chalk drawings all over the downtown and community as a “chalk-it-up” Friday.
“When everybody was at home, I think families were looking for activities to do,” Bibler says, “People appreciated that as opposed to just not having first Fridays anymore.”
Bibler and the Main Street Delaware team are brainstorming ideas for future virtual events and looking ahead to Christmas. All the plans that have been perfected over the years do not apply anymore, so they are thinking ahead and planning to meet this challenge.
“The folks who are being proactive and open to new opportunities are going to succeed in the end,” Bibler says. “The community really appreciates the ability to continue shopping and supporting locally.”