Demystifying Influencer Marketing: Identifying, Activating, & Growing Effective Partnerships Webinar

Wednesday, January 27 – 1:00 pm – 2:30 pm

This session will focus on training organizations to work with influencers: how they can be effective, how they can benefit destinations, as well as discussing techniques for researching effective partnerships, connecting with influencers near you, and creating and maintaining successful relationships with them.

The Ohio Tourism Office will also share how their Co-op advertising program can provide financial support.

Speakers

Elizabeth Dekker uses her background in the arts to promote exploring our world in creative ways. Her experience in small business management has created the foundation of her classes on business development and experiential marketing. She is currently using her skills to promote the city of Worthington as its tourism director, as well as teaching businesses classes through her company The Right Hands.

Nicholas Dekker is a food/travel writer based in Columbus, writing his award-winning blog Breakfast With Nick since 2007. Nick also freelances for Experience Columbus, TourismOhio, Ohio Magazine, Columbus Monthly, and many other travel publications across the state. For his day job he works on the marketing team of the Greater Columbus Arts Council.

Paola Santiago Del Castillo works at TourismOhio and the Ohio. Find It Here. brand., as social media coordinator and handles everything from day-to-day posting to influencer campaigns and social video content! She graduated from Ohio University’s Scripps School of Journalism, and after working in broadcast news, magazine journalism, and non-profit communications she finally found her niche in social media management. Her passion lies in supporting small, minority-owned businesses, finding hidden gems while traveling, and eating well!