Oh, the Places You’ll Go. But Only If You Can Find Your Way Webinar
Wednesday, July 10th – 1:00 pm-2:00 pm
How many times have you gone somewhere new or even somewhere you had been before and can’t quite figure out how to get to your destination? Whether it is an historic downtown, public parking, college campus, business park or even a neighborhood, these wayfinding issues occur daily in communities across Ohio. While residents are at an advantage, visitors sometimes feel like a fish out of water and may be less likely to return (and spend money) if they don’t have a positive experience finding their way around. PDG has worked with numerous communities on a five-to-six phased approach to wayfinding, with an end result of a welcoming, easy to access signage system. Join us for a webinar to review our process and look at two recent projects in Ohio, the Cities of Wadsworth and Parma Heights. Along with the process, we will be sharing final signage plans and guidelines, GIS mapping and Esri Story Map Tours, along with other key elements such as parking.
Speakers
Lauren Falcone & Beth Barton
Lauren O. Falcone, AICP, Vice President, has been with PDG for 24 years. During her tenure, Lauren has been providing clients with planning and economic development assistance. She has worked on numerous planning projects across Ohio and in Michigan, specializing in comprehensive, downtown revitalization, neighborhood, recreation, economic development and coastal access plans. She has also worked in OH and MI on community branding, with logo, tagline and wayfinding development. Her planning work involves strong public input components. Lauren bridges planning with results by providing technical assistance for grant/loan programs, as well as economic development incentives. Lauren has also been a speaker on various planning best practices, including a speaker at Ohio APA Conference 2015, Heritage Ohio Conference 2016 and NE Ohio Planning & Zoning Workshop 2018. She has also been a trainer for Michigan Economic Development Corporation, Redevelopment Ready Best Practices 6.1 (Economic Development Strategy) and 6.2 (Marketing and Promotions). She recently co-authored planning articles titled Sandusky County Embraces Active Transportation for Ohio APA and Wadsworth – Is it a Flower, a “W”, or a Flame? for Heritage Ohio. Lauren is a member of Ohio APA, CLE APA, Heritage Ohio and Westlake Planning Commission. She recently completed two large-scale branding and wayfinding projects in Wadsworth and Parma Heights.
Beth A. Barton, Community Branding/Communication Specialist, has over 25 years of experience and has been with PDG for over 20 years. She provides multi-media design services that convey her client’s message in a unique and creative way. She works along-side planners to create identity systems, community branding, brochures, wayfinding systems, websites, photographic enhancements, maps, and various other graphics for clients in our planning projects. Her work also involves facilitating public meetings to gain consensus. She excels at defining the essence of a community, reflecting this essence in her designs.
Beth’s corporate marketing responsibilities include visioning, development and implementation of PDG’s marketing strategy/campaign through the design of brochures, website, report graphics, print ads, trade booth graphics, signage, newsletters, marketing materials, and other design projects. She recently co-authored planning articles titled Sandusky County Embraces Active Transportation for Ohio APA and Wadsworth – Is it a Flower, a “W”, or a Flame? for Heritage Ohio. She recently completed two large-scale branding and wayfinding projects in Wadsworth and Parma Heights.
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